espressoare.com

Today, after a long development process, Astoria represents excellence in espresso coffee machines worldwide.

Challenge

The primary objective was to improve the company's website user experience, create visually appealing graphic designs, and generate more leads through targeted PPC campaigns.

Solution

The company partnered with a digital marketing agency to execute the following strategies:

1. Website Development: The agency developed a responsive and user-friendly website that showcased the coffee machines and provided an easy-to-use e-commerce platform for customers.

2. Graphic Design: The agency created visually appealing graphics for the website and promotional materials, emphasizing the quality and features of the coffee machines.

3. PPC Campaigns: A well-structured PPC campaign was implemented to generate more leads and increase sales. The campaign included granular campaign extension, single keyword ad groups, ad copy A/B testing, KPI focused ROAS, and conversion rate optimization.

Results

Following the website development, graphic design, and PPC campaign efforts, the company experienced an increase in website traffic, engagement, and sales. The visually appealing website and graphics attracted more customers, while the targeted PPC campaigns successfully generated leads and increased conversions. We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“As for our PPC campaigns, Coolbits exceeded all expectations. They developed a comprehensive and data-driven strategy that effectively targeted our desired audience and delivered exceptional results. Throughout the process, they maintained excellent communication, providing regular updates and implementing any necessary adjustments to optimize our campaigns further.”