Matca Naturals

A natural products company, Matca Naturals, sought to improve their online presence and increase revenue by implementing a PPC campaign.

Challenge

The primary objective was to boost the company's revenue, ROAS (return on ad spend), and conversions through a well-structured PPC campaign.

Solution

The company partnered with a PPC agency to create and manage the campaign. The following strategies were implemented:

1. Granular campaign extension: The campaign was structured to have a granular focus, allowing for better targeting and management.

2. Single keyword ad groups: Keywords were organized into single keyword ad groups to improve ad relevance, quality score, and ultimately reduce cost per click (CPC).

3. Ad copy A/B testing: Multiple ad copy variations were tested to determine the best-performing headlines and descriptions for each ad group.

4. KPI focused ROAS: The campaign was closely monitored to ensure that the return on ad spend met or exceeded the company's expectations.

5. Conversion rate optimization: The landing pages associated with the ads were optimized to improve user experience and conversion rates.

Results

The PPC campaign led to a dramatic increase in revenue (5,789%) and ROAS (3,197%) year over year for the company. This case study demonstrates the potential benefits of a well-structured and managed PPC campaign for a Matca Naturals company .

From The Client

“From the initial stages of website development, the Coolbits team demonstrated their expertise by crafting a visually stunning and user-friendly design, tailored to our brand's identity and target audience. Their meticulous attention to detail and commitment to excellence ensured that our website not only looked great but also functioned seamlessly across all devices.”